Rocky
349
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Gold Outline Rocky Logo
ENERGIZE A HERITAGE BRAND

CHALLENGE

Rocky Brands came to us to refocus their strategy and re-energize internal and external audiences. After more than 85 years in business, Rocky had expanded into multiple categories and sales channels, but faced increasing competition as new competitors and private label offerings diluted the market.

SOLUTIONS

Our goal was simple: refresh the position of the Rocky brand and create a comprehensive brand strategy, media and communication plan to elevate brand awareness, excite new audiences and drive sales.

ENERGIZE A HERITAGE BRAND

CHALLENGE

Rocky Brands came to us to refocus their strategy and re-energize internal and external audiences. After more than 85 years in business, Rocky had expanded into multiple categories and sales channels, but faced increasing competition as new competitors and private label offerings diluted the market.

SOLUTIONS

Our goal was simple: refresh the position of the Rocky brand and create a comprehensive brand strategy, media and communication plan to elevate brand awareness, excite new audiences and drive sales.

CAMPAIGN MEDIA

VIDEO

Rocky Heritage

Venator

XO-Toe

Bearfoot Comedy

S2V Military

S2V Training

CAMPAIGN ART

BRAND ELEMENTS

PRIMARY/SECONDARY LOGO REDESIGN

PACKAGING/DISPLAY