Durango
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COMMUNICATING BRAND VALUE TO NEW CUSTOMERS

COMMUNICATING BRAND VALUE TO NEW CUSTOMERS

CHALLENGE

In the western market, brand loyalty runs deep; making the acceptance and growth of new products and brands a significant challenge.

SOLUTIONS

To grow market share as an up-and-coming brand in the market, we worked with Durango to reposition the brand – building new sales amongst younger male work and western audiences. 

 

With Durango’s strong new product offerings of Rebel Pro & Maverick XP, we are in a position to grow our market and build the brand for long term success.

CAMPAIGN MEDIA

Video

POSTERS

BILLBOARDS

BRAND ELEMENTS

PRIMARY/SECONDARY LOGO REDESIGN