Georgia Boot
480
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CAMPAIGN

CHALLENGE

Georgia Boot faced increasing competition to their most popular product from new, knock-off competitors and key accounts’ private labels.  This integrated campaign was designed to remind audiences of Georgia’s leadership in this category.

SOLUTIONS

Launched in partnership with key buying group retailers, this campaign combined large-scale advertising with individual dealer support and digital assets designed to drive customers to retailers, and grow sales at the store level.

CAMPAIGN MEDIA

POSTERS

KEY RETAILER SUPPORT: DIGITAL/SOCIAL

Testimonial

Graphical

Found Footage

BILLBOARDS

IN-STORE ELEMENTS

PoP Giant Footprints

PoP Sasquatch Cutout